We leave the prediction of the future to the masters, but we can look and see what’s new in digital marketing. Do you want? Here are our top picks for the digital marketing trends of 2023.
Constant change is the beauty and the curse of digital marketing.
According to Ahrefs, about 5,000 people search for “digital marketing ideas” on Google every month. Many marketers are trying to predict the future and importance of digital marketing in the coming year. Here’s what we know and expect in 2023.
Top digital marketing trends (2023):
- Artificial Intelligence (AI)
- The new wave of influencer marketing
- Personalized marketing
- Short-form video content
- Multi-channel social media marketing
- Customer experience
- Ethics in digital marketing
- Inclusive marketing
What are the current trends in digital marketing?
I have selected 12 new digital marketing trends for 2023 that will help you grow your business and stay ahead of the competition.
You see, it’s a preview of what’s happening in sales. Remember the golden rule that it is timeless and works every time.
Still, news is an opportunity to highlight your brand and stay ahead of the competition. The sooner you find it, the better chance you have of finding it.
Plan? Let’s take a look at the latest trends in digital marketing:
01 Artificial Intelligence (AI)
Although artificial intelligence is still in the early stages of development, there are many good examples of jobs using human intelligence in advertising by 2022.
For example, DALL-E is the last year. This AI tool is capable of creating images based on text. Digital marketers can use it to create images for websites and landing pages instead of using stock images.
Another popular free AI tool is ChatGPT, a text-based tool that can process large amounts of data. From creating comics to writing scripts for short films, ChatGPT is an amazing tool that can boost your digital marketing strategy.
DALL-E and ChatGPT are owned by OpenAI – an intelligent R&D company.
While DALL-E and ChatGPT are machine learning analytics tools, there are many free and paid solutions for digital marketers. example? Jasper uses artificial intelligence to copy text. While I wouldn’t recommend laying off your content team and replacing them with AI, tools like Jasper can dramatically improve your content marketing efforts. This will help you write social media posts and help you with your landing page if you lack motivation.
How will AI evolve and what impact will it have on business? We think about it all the time. One thing is for sure – by 2023 it will be one of the most important things in digital marketing.
02. The new wave of influencer marketing
Influencer marketing is very simple. You have a page with a lot of followers, they pay to promote your product and you expect results.
It’s not that simple anymore. Users get influencer ads and don’t trust anything they see in their feed.
Being a social media developer is a way of life. To be a great influencer, you need to know how to network and you need specialized skills.
03. Personalized marketing
Do you know how many ads you see online every day? There are many companies out there vying for your attention and trying to sell you their new products.
These days, as a marketer, you have to be very smart. It is not enough to present your product or service to an audience and wait for results. You need to solve your customer’s problems and provide solutions.
If you have a LinkedIn account, you probably get a lot of messages from customers trying to sell their products. Unfortunately, most of these messages are generic and do not solve problems. Here is the perfect opportunity for your company! Before sending your CEO about your best product, think about the problems they face and offer solutions, not just the products.
In other words, listening to the audience is a great way to jump right into the conversation. Find people who talk about your brand, product and market and listen to the problems they have. Social media marketing can do wonders and can go viral if done right.
Although Facebook is growing in popularity, there are still many active groups where users share information. This is an opportunity for your brand to connect with consumers and bridge the gap.
An email marketing program can be used to send personalized messages. This network will be popular in 2023 and you can use email marketing to create an advertising funnel. Remember to segment your users before starting your email campaign.
04. Short-form video content
TikTok videos have become the most popular form of social media in recent years. They were so successful that they were copied by other social giants of the genre – in recent years we have seen the emergence of Instagram Reels (later copied by Facebook), YouTube Shorts and Twitter. I also spent some time with the Fleets (allowed). in 2021).
One thing is certain – our brains are shrinking. Of course, there are many interesting videos on YouTube, but short videos are a different type of content. You can watch TikTok on the way to work or before bed to fill your time.
Here is a challenge for you as a marketer. Use the first few seconds of the video to grab the user’s attention and try to remember your brand. Not all companies go viral, but on the other hand, Ryanair and Duolingo are doing very well when it comes to TikTok ideas.
05. Multi-channel social media marketing
A few years ago, you didn’t have to worry about social media other than Facebook. Everything is there and everything worked there.
Not in 2023. Facebook isn’t going away now, but if you want to be a good social marketer, there are a few different ways to go about it.
The platform that is currently gaining popularity is TikTok. In recent years, it has become popular, with the police recording more and more cases of TikTok sales.
TikTok’s history shows us that we are ready for a new platform to hit the market. Teenagers (Gen Z and older) tend to follow fashion trends and never look back.
My advice is to look at BeReal’s progress and see what important Twitter channels are available in the market. Now Mastodon looks like a worthy Twitter competitor.
Although LinkedIn is no spring chicken, the population is growing every year and you could see more customers on this platform by 2023.
Think of it this way – LinkedIn Premium is one of the most expensive social media subscription plans, but 39% of all LinkedIn users still decide to pay for it. This is an amazing result!
The statistics speak for themselves. When planning your marketing for 2023, you can’t ignore LinkedIn. It is still valid and the best place to start in social selling.
The latest news from Google tells us that we are reaching the end of an era when it comes to keywords being sufficient for SEO. AI algorithms are smarter than search engines and can now clearly tell if a page or article was created by a real person who really wants to help the reader or if it’s just old school SEO showing more information and use more. words are added.
Make no mistake – keywords are important and you need to take care of SEO. All you have to do is change your mind. Google and other search engines promote websites that better answer user queries than those that contain basic information and specific keywords in the meta title.
If you’ve been buying links, keywords, and using dubious SEO techniques, 2023 is the time to stop.
Another type of SEO digital marketing is search engine clicks. We all want to reach #1 with quality content. But sometimes Google decides to use our answer as a small sample and the traffic drops significantly. Unfortunately, there is no cure.
If you want to avoid zero-click searches, make sure your content is interesting enough for users to want to read it. On the other hand, if they’re just looking for a quick answer and the article you’ve delivered offers what they want, there’s little chance they’ll become a customer.
08. Customer experience
As we move into the digital world, customer experience has become an integral part of the business process. Now you can get information and ideas on any topic in seconds.
If a company provides a bad customer experience, word will spread quickly. Consumers will immediately start protecting their products and looking for solutions.
No basis for customer service in 2023.
Your digital marketing strategy should focus on giving your customers the best possible experience. Your website should be easy to use and fast. Do not hide sensitive information from users. Work in a clean environment. Use chatbots or other software to make it easier to communicate with customers.
Improving customer experience will be the biggest trend of digital marketing by 2023.
09. Ethics in digital marketing
Well, in 2023 there will be no place for unethical business practices. Smart options are available.
Buyers and sellers are now more focused. Consumers understand global warming and the consequences of reckless capitalism.
Therefore, you need to be honest in communication. Don’t be afraid of losing customers if they aren’t your core audience. Sometimes it’s good to admit you’re not the best choice to avoid embarrassment (and weakness). Users will appreciate your honesty and remember your good advice.
Many companies use CRM (relationship marketing). They use social media and other marketing tools to promote such charities and activities. Yes, entrepreneurs exist only to lower taxes, but at the same time they help the world.
The bottom line is that you need to adjust your digital marketing strategy. Otherwise, your loyal customers will quickly turn on you when they see your bluff.
Tip for you: Sustainability is an increasingly popular topic.
10. Inclusive marketing
The more people find out, the more likely affiliate marketing is. Gone are the days when brands didn’t stick to little things in their marketing messages.
This approach to digital marketing is closely related to points 3, 8 and 9 of this article.
When developing your marketing messages, think about engagement. If you’re running a SaaS or other online business, make sure your website is accessible to people with disabilities. If you own a physical store, make adjustments to accommodate people with disabilities.
But accessibility is not limited to disability. A 2022 Nielsen study found that 59% of black viewers would buy products that feature someone from their company in an ad. Consider this in your digital marketing efforts for 2023.